Our approach

off/side was built to solve a gap we kept seeing in the partnership ecosystem.

Too many deals are purely transactional. Too many campaigns chase visibility without strategy. Too many introductions are made without accountability for what comes next.

We take a different approach.

Rooted in sports and adjacent culture, off/side acts as both connector and operator. We bring together talent, brands, and platforms, and then stay involved to ensure the partnership actually works. From early strategy through execution and management, we’re present where decisions are made and results are created.

Our background in talent representation and brand advisory allows us to see both sides clearly. We understand what talent needs to protect long‑term value, and what brands need to justify spend, scale campaigns, and win internally.

We look beyond the obvious. We don’t chase everything.
We work with people and brands we believe in. And we build partnerships that last.

Alex Petrut, Founder