Partnership Playbook

We specialize in identifying, structuring, and managing partnerships between talent, primarily athletes, and brands that make strategic sense.

This goes beyond endorsements. We focus on alignment, narrative, timing, and long‑term upside. Our goal is to help talent monetize without compromising credibility, and help brands access talent in ways that feel authentic and effective.

Good partnerships need strong ideas.

We support creative development and campaign strategy to ensure partnerships translate into compelling stories, effective content, and measurable outcomes. We work alongside internal teams and external agencies to sharpen concepts and maintain alignment.

Execution matters.

We stay involved through campaign rollout, ensuring timelines, deliverables, talent obligations, and brand expectations are met. Our role is to reduce friction, protect relationships, and make sure campaigns land the way they were intended.

Access is only valuable if it’s intentional.

We make targeted introductions across talent, brands, executives, platforms, and investors—based on clear objectives, mutual benefit, and a plan for what happens next. We don’t spray intros. We open doors with purpose.

From initial ideation to deal structure, we advise on sponsorship strategy that aligns with business goals.

This includes:

• Identifying the right properties or talent

• Shaping sponsorship frameworks

• Negotiating with long‑term leverage in mind

We help brands and platforms understand how to enter, or deepen, their presence in sports and culture.

That means guidance on positioning, talent strategy, partnerships, and activation models that make sense for where the brand is today, and where it wants to go next.

We design and manage targeted gifting and seeding programs that prioritize relevance and impact over volume.

By leveraging our network across sports and culture, we help brands place product with people who actually matter, and who are likely to convert organically.